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This web page states the following, "HOME AUTOMATION and LIGHTING CONTROLS." We saw that the web site also stated " Introducing KEF, our newest line of loudspeakers." It also said " Welcome to The Audio Store. Proudly serving Hartford County, CT and New England as their premier audio and video retailer and system integrator since 1988! Theatre seating by Acoustic Innovations and Fortress. The Audio Store also proudly features value driven products from over-achieving home theaterstereo companies like Paradigm, Marantz, and NAD. We can get you int." The header had CT home automation as the highest ranking optimized keyword. It is followed by home theater, lighting controls, and Thiel which isn't as ranked as highly as CT home automation. The next words theaudiostore.com uses is Marantz. Paradigm was included and might not be understood by search parsers.